Collaboration with Pabst Blue Ribbon
Majority of Pabst's audience is punk kids. They sponsor major fests and events, and are known for doing collaborations in that space. The concept with this design was to lean into that culture by having a photo of a punk front flipping into beer cans.
This design reworks an old Pabst magazine ad from the 50s, adding new typography and giving it a modern touch
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